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BOSTON High-end home flooring concern Pergo on Friday said it selected Havas’ Arnold to handle its ad account on a project basis.
Spending is estimated at $15 million. Pergo spent an average of $12 million annually in 1999, 2000 and 2001, per TNS Media Intelligence/CMR. 2002 spending dropped dramatically to $1 million.
Independent The Richards Group in Dallas had handled the business since 1994.
Sources said Boston-based Arnold outpaced indie Doner in Southfield, Mich., in the final round of a review to win Pergo.
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