Floor & Decor Designates Martinez Services

ATLANTA Floor & Decor Outlets of America has chosen Martinez Services as its agency without a formal review, the shop said.

Jacksonville, Fla.-based Martinez Services will develop advertising and public relations initiatives and perform media buying for the Atlanta-based company. Advertising will include broadcast and print work that will promote the client’s expansion into new markets later this year, the shop said.

Martinez Services has assisted with the openings of three of Floor & Decor’s five retail locations. The company has two stores in Atlanta and one each in Dallas and Houston; the newest outlet opened in Jacksonville last August.

Paul Martinez, president of Martinez Services, said that the shop would continue its corporate image work as Floor & Decor grows.

“The image we’ve created for Floor & Decor has resulted in a great partnership,” Martinez said. “Our work has helped them break records and move to new markets, and we’re excited about furthering the work as they expand across the country.”

Annual billings were not disclosed.

Floor & Decor offers hardwood flooring and tiles in a variety of sizes and materials. The stores also carry decorative materials for backsplashes and bathrooms, including tumble stones, sinks and wall tiles.