Fleet Heads for Hill

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

One word describes why two big banks changed agencies last week: relationships.
Fleet Boston Corp.–the holding company resulting from Fleet Financial Group’s buyout of BankBoston–confirmed it has moved its corporate ad account, worth at least $40 million, from Arnold Communications to Hill, Holliday, Connors, Cosmopulos.
Arnold executives saw the beginning of the end last April when Hill, Holliday was awarded a research project aimed at developing the merged entity’s corporate identity.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in