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Hill, Holliday Spots Tout Bank’s Sponsorship of Major Leagues
BOSTON–With the Red Sox and Yankees battling for first place, FleetBoston Financial today launches a multimedia campaign here and in New York highlighting the financial institution’s sponsorship of Major League Baseball.
The image ads are Hill, Holliday, Connors, Cosmopulos’ first significant advertising effort for the client since Fleet last year acquired competitor BankBoston, awarding its $40 million combined account with the Boston agency.
Previously, Arnold Communications, Boston, handled Fleet while Hill, Holliday worked for BankBoston.
The campaign is intended to underscore Fleet’s increased size and help establish it as a premier financial services brand, said Hill, Holliday executive vice president Karen Kaplan.
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