Fleet Gives a Project to Heater

Heater Advertising here has been quietly working on a creative-only assignment for Fleet Financial Group.
The client wants to create awareness for its discount brokerage services, according to Steve Giuggio, director of account services at the 20-person agency.
Television and print ads have been completed. When that work will break, however, is unknown in light of the announcement last week that Fleet has agreed to purchase Quick & Reilly Group, a national discount brokerage firm. “We’ve put [the campaign] on hold while we look at what this acquisition means,” said Fleet representative Ellen Molle.
Arnold Communications in Boston has been Fleet’s agency of record for more than 20 years.