Fleet Design to Hill, Holliday

FleetBoston Financial has moved its design and promotions account to Hill, Holliday, Connors, Cosmopulos from Arnold’s soon-to-close Cipriani Kremer Design unit.

Cipriani president and creative director Vic Cevoli has also joined Hill, Holliday as evp and design director. Cevoli previously worked in Hill, Holliday’s design unit from 1982-1995. Cevoli and svp Kelly Fallon are now charged with “re building” the design practice, which employs 20 people, including three Cevoli brings with him from Cipriani. The unit also works for Dunkin’ Do nuts, an agency ad client.

FleetBoston’s move between Bos ton rivals was expected. The cli ent’s ad account, worth $90 million last year, is Hill, Holliday’s largest single piece of business. The design and promotions work is estimated by sources to be worth an additional $5-10 million.

Arnold this summer announced the closing of 18-person Cipriani Kremer by year’s end, as well as the dissolution of the relationship with FleetBoston, which would have posed a conflict with new Arnold client Fidelity Investments.

Fidelity last month moved its $50-60 million mutual funds and retirement services account to Arnold from Hill, Holliday. The latter’s growing work for FleetBoston had been cited as an increasing conflict for Fidelity.