Fleet Banks on Hill, Holliday

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Round one in the battle for the combined advertising account of Fleet Financial Group and BankBoston has gone to Hill, Holliday, Connors, Cosmopulos.
The Boston agency last week was awarded a branding assignment to help position the combined entity after Fleet’s purchase of its rival is completed later this year.
Hill, Holliday, which works for BankBoston, is charged with making recommendations on issues of brand positioning, name and logo design, said Anne Finucane, who heads up marketing for Fleet.
Asked why Hill, Holliday was chosen for the assignment over Fleet’s lead agency, Boston-based Arnold Communication, Finucane said both Fleet and...

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