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By Trevor Jensen
CHICAGO–Core in St. Louis has landed an assignment from the National Football League to promote a flag football contest.
It is a relatively small creative project, but a high-profile win for Core. The agency opened its doors less than two years ago yet nonetheless dominated this year’s St. Louis Addys show.
‘To have work on our walls with the (NFL logo) shield down in the corner is a fantastic opportunity,’ said Jeff Graham, a Core account executive.
Core is producing print work for the NFL’s ‘Air It Out’ competition, a four-on-four flag football series that starts with teams in some 35 regions and progresses toward a televised championship showdown with a quartet of actual NFL players.
The newspaper ads will run in all NFL team markets and a half-dozen others that the league may be evaluating for franchise expansion potential.
TV work is an option though no decisions have been made.
The NFL’s advertising...
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