Flavour Goes Barhopping for Bacardi

NEW YORK Bacardi Canada this month launched an extension of its “On the inside” series for its Bacardi White brand, the first campaign from The Wolf Group’s Flavour Advertising in Toronto. The work, filmed live and unscripted inside Canadian nightclubs, aims for a you-are-there reality.

In the four 30-second television spots, the shop has edited together real footage filmed guerilla-style in nightclubs across Canada and narrates the sequences with onscreen words and phrases. In “Seduction,” shots from different clubs and on-screen graphics show viewers how to pick up the bartender the Bacardi White way.