Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
MTN DEW Flamin’ Hot threw a party in the one place on Earth that matches its energy: The town of Hell, Mich.
The cursed beverage was originally unleashed upon the world in a limited release in August of last year, but sold out within minutes online. Now it’s back and going big with a nationwide release, and, with help from agencies Golin New York and production company Motive, it celebrated with a full-scale, immersive activation called “To Hell With MTN DEW Flamin’ Hot.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in