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The Tourism Alliance of Collier County, a combination of two Florida destination accounts, has appointed Kelley Swofford Roy its first agency of record.
The $1.4 million partnership combines Visit Naples and The Marco Island & Everglades Convention & Visitors Bureau. It also consolidates all creative, media and public relations duties at one agency. Telemarketing will continue to be handled internally.
“You can stretch your budget if both elements are under the same roof,” Matthews said last week.
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