FKQ's Direct Mail Leads Condo Buyers To Belle Harbor

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

FKQ Advertising & Marketing’s direct-mail effort for JMC Communities may have rendered follow-up ads unnecessary.

The Clearwater, Fla., agency re-cently issued two mailings of 10,000 pieces each for the developer’s Belle Harbor condominiums.

The direct appeals touting the Clearwater Beach, Fla., residences, priced from $300,000 to $1 million, directed potential buyers to a Web site, according to FKQ account supervisor Rob Faller.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in