Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
HOUSTON Mattress Firm has engaged independent FKM here as its lead agency following a review. New work is set to break in the fourth quarter.
The client spent $7 million in major measured media in the first half of 2009 after spending $20 million for all of last year and $30 million in ’07, per Nielsen.
The bedding retailer has 525 locations in 21 states. It has focused on its commitment to customer service and broad selection of specialty products in past marketing communications.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in