FJCandN Illustrates Utah Client's Metamorphosis

Watching a caterpillar transform into a butterfly on television might lead some to reach for the remote.
To FJCandN, though, the final moments of a slug’s life provided a useful metaphor for the evolution of Utah’s Workers Compensation Foundation from stale government agency to recipient of the Arthur Andersen Best Practices Award for “Exceeding Customer Expectations.”
“It’s so different from what [viewers] expect,” said Dave Newbold, creative director/copywriter at the Salt Lake City agency. “Most people think of [the WCF as] a big, bloated, slow-moving bureaucracy.”