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Friedland Jacobs Communications has been awarded the estimated $15-20 million Hollywood.com account following the launch of the Web site’s Red Carpet Sweepstakes campaign.
The entertainment-focused agency, based in Burbank, Calif., developed the sweepstakes campaign on a project basis. It will now create a multimedia branding campaign to draw attention to the site, which provides show times, theater listings and entertainment news to movie enthusiasts nationwide.
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