Fixing Your Tarnished Brand

With reviews, consumers can control reputations online, but a new crop of companies helps brands fight back

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

By any definition, Steven C. Wyer was a savvy marketer and brand creator. In the course of three decades, the Nashville entrepreneur had worked in TV production, started a nutritional-products company, and founded a direct-marketing firm. Later, he branched out into real estate, insurance, and financial services. He’d accepted business awards, won praise for creating jobs. The Nashville Chamber of Commerce inducted him into its hall of fame.

So it was strange that, sometime around 2005, Wyer’s numbers started to slip.



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