Fixing Your Tarnished Brand

With reviews, consumers can control reputations online, but a new crop of companies helps brands fight back

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By any definition, Steven C. Wyer was a savvy marketer and brand creator. In the course of three decades, the Nashville entrepreneur had worked in TV production, started a nutritional-products company, and founded a direct-marketing firm. Later, he branched out into real estate, insurance, and financial services. He’d accepted business awards, won praise for creating jobs. The Nashville Chamber of Commerce inducted him into its hall of fame.

So it was strange that, sometime around 2005, Wyer’s numbers started to slip.



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