Fixing Your Tarnished Brand

With reviews, consumers can control reputations online, but a new crop of companies helps brands fight back

By any definition, Steven C. Wyer was a savvy marketer and brand creator. In the course of three decades, the Nashville entrepreneur had worked in TV production, started a nutritional-products company, and founded a direct-marketing firm. Later, he branched out into real estate, insurance, and financial services. He’d accepted business awards, won praise for creating jobs.

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