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NEW YORK — Five online publishers have joined forces to sell daytime ad space across each other’s sites, and AT&T Wireless has signed on as the network’s first advertiser.
Known as the At-Work Brand Network, the advertising sales consortium includes CBS MarketWatch, CNET Networks, NYTimes.com, USAToday.com and Weather.com. The goal of the network is to give advertisers access to a largely unduplicated audience of Internet users who are using the Web at work.
“The at-work audience is an attractive demographic for advertisers,” said Jeff Lanctot, chief media strategist at Avenue A, one of the interactive agencies responsible for AT&T Wireless’ online efforts.
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