Fitzgerald Taps Snyder as CCO

After four years at small, independent shops, Eddie Snyder is coming back to Fitzgerald + Co. with a new perspective on the agency where he worked for nearly a decade.

Snyder joins on May 1 as evp, chief creative officer, the top creative post at the Interpublic Group-owned Atlanta agency, following a nine-month search to replace executive creative director Mark Gettner. Snyder will oversee all accounts at the 97-person shop, including Coca-Cola, Durex and Georgia Power, and will report to president and CEO Dave Fitzgerald and evp, managing director Lisa Galanti.

Fitzgerald, Galanti and retired ecd Jim Paddock looked at more than 100 reels and interviewed nearly a dozen candidates for the job, Fitzgerald said. But when Snyder, 43, returned to Atlanta to work at Internet and broadcast design shop Play, following a stint as ecd at The Zimmerman Agency in Tallahassee, Fla., the idea of a reunion came up. (Galanti, who had kept in touch with Snyder, said she offered him the job over lunch, saying, “Eddie, this is your job. Do you want it?”)

“After some talk, things just started to click,” Fitzgerald said. “It seemed like the right thing. He knows the culture here, and we know what he’s all about.”

Snyder was at Fitzgerald for nine years, working on Coke, Aflac and Jerzees, among others. He left as a cd in 1999—following the shop’s acquisition by IPG and merger with McCann-Erickson in Atlanta—for Ivory, a startup.

“I didn’t understand then why the merger made sense; I do now,” Snyder said. “Clients [with accounts] over $10 million want a global feel. They want smart thinking and a comfort level that the network agencies can give.”

The ebullient, chatty Snyder said his work at Ivory, The Zimmerman Agency and Play led him to understand how to build an agency by expanding a client’s business into areas such as interactive design and branding. —ALICIA GRISWOLD