Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Fitzgerald + Co. plans to introduce new television, print and outdoor ads next month to support the April 3 launch of Coca-Cola’s latest drink, Coca-Cola Blak.
The independent shop released a 15-second teaser spot for the beverage earlier this month during the pre-show broadcast of the Academy Awards. The ad has continued to run on episodes of American Idol. It depicts a bottle of Coca-Cola Blak as a glamorous star being photographed on the red carpet by the “poparazzi.”
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in