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Blimpies Subs & Salads has named three finalists in the review for its $10-15 million account.
Fitzgerald + Co. here and Earle Palmer Brown and The Kaplan Thaler Group, both in New York, will present creative proposals next month at client headquarters in Atlanta. Hasan Ramusevic (Hasan + Co.) of Raleigh, N.C., is overseeing the process.
Contenders will need to show an overall campaign and demonstrate how it would be implemented on a local level, according to Ramusevic.
“Blimpies is not a complicated product, but there are big decisions to be made,” Ramusevic said.
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