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Fitzgerald & Co. has retained agency of record status for the Tennessee Valley Authority, after a mandatory review.
The six-month process narrowed to five finalists before the five-year Atlanta incumbent was named the winner. The four other finalists were The Buntin Group in Nashville, Tenn.; the Atlanta offices of Ogilvy & Mather and J. Walter Thompson; and D’Arcy Masius Benton & Bowles in St. Louis.
Neither Fitzgerald nor the Knoxville, Tenn.-based client would disclose billings. Competitive Media Reporting listed 1998 ad spending at $1.4
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