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Michelob Ultra unveiled the first of its two Super Bowl spots for this year. The 30-second ad from FCB Chicago uses robots as a metaphor for those who are so focused on their fitness journey that they don’t stop to enjoy it—or a beer.
“We’re coming off a really big year for Michelob Ultra,” said Azania Andrews, vp of marketing for Michelob Ultra. “In 2018, we saw our position grow from eighth in the industry to fourth and 14 straight quarters of growth.
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