Fitness Brands Are Offering ‘At-Home’ Workouts for Free to Reach Quarantined Consumers

Crunch, Equinox and Orangetheory adapt their marketing efforts

Screenshot of a woman with her arms raised above her hips with chat bubbles next to her and the Planet Fitness logo
As customers shift their behaviors, brands can take advantage of these changes. Planet Fitness

As the coronavirus has forced people indoors, fitness brands are trying to keep the sweat flowing, even if doors to their gyms are closed.

This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.