Fitch Lifts Dagwood And Blondie Bumstead From Comics For A&W Restaurants Campaign

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Fitch Inc.’s first campaign for A&W Restaurants, breaking this week, stars newspaper cartoon icons Blondie and Dagwood Bumstead.
The campaign includes regional TV, radio, print, billboards and point-of-purchase materials for the Livonia, Mich.-headquartered fast-food chain, said Jim Buckley, A&W marketing director. The chain’s 450 franchisees, who operate nearly 1,000 restaurants in 46 states and 15 foreign countries, can run the spots locally as well, Buckley said.

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