Fitbit Adopts a Holistic View of Health and Asks 'What's Strong With You?'

The brand's new campaign encourages an emphasis on mental and emotional wellness

It’s often said that there is nothing more crucial to a well-balanced life than your health, but what “health” looks like exactly can vary greatly from person to person. Getting in touch with what inspires you can be a highly personal journey, and what works for one might not necessarily work for everyone.