The Fish Eye, From push

Push has fashioned a multimedia effort for the New England Aquarium introducing the tag, “Did you see that?”

One execution headlined, “Do penguins get embarrassed when they go bald?” depicts one of the arctic birds sporting an apparently shaved pate due to its fine oily feathers. Another reads “Do male seahorses get cravings when they’re pregnant?” and shows a golden image of one of the sea creatures.

The aquarium is an important account for the startup agency because of the client’s high local visibility and potential it affords to fashion award-winning work. Formed in January, the Somerville, Mass., shop has four partners: Rich Swietek, Joe Higgins and Joey Barron, all creatives who have worked for various New England agencies, and client services director Sally Murphy. Other work includes Brigham’s and Sun Microsystems.