Fish and Chips—So British That McDonald's Has Released it ... in France?

The accompanying competition asks consumers to use their mobile GPS to draw the shape of a fish

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Is there anything more British than fish and chips? Well, somebody tell McDonald’s, as the brand has gone and placed it on its restaurant menus … in France.

The world’s largest fast-food chain has released what it describes as “a real hands-free kit” to allow consumers to eat their fish and chips out of a cardboard cone with a campaign promoting the “innovation” featuring a man using his phone in one hand while carrying his food in the other.

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