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Is there anything more British than fish and chips? Well, somebody tell McDonald’s, as the brand has gone and placed it on its restaurant menus … in France.
The world’s largest fast-food chain has released what it describes as “a real hands-free kit” to allow consumers to eat their fish and chips out of a cardboard cone with a campaign promoting the “innovation” featuring a man using his phone in one hand while carrying his food in the other.
Created by TBWA\Paris, the 45-second TV ad sees the man follow GPS directions around the city as he walks across a stage, disturbing a concert, through a woman’s living room, across a skate park and upstairs to the top of a building, where we then see he has been tracing his steps to form a love heart to send to his girlfriend.
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