Fiserv's B-to-B Account in Play

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Financial Services Firm Down to Finalists
CHICAGO–Fiserv Inc. is talking to shops about its $3-5 million business-to-business account, the company confirmed.
“From time to time, we look at our resources in that capacity,” said Kevin Kasper, a representative for the Brookfield, Wis., company.
Incumbent Cramer-Krasselt, Milwaukee, is participating in the search, which has been winnowed down to three to five shops, sources said. Also thought to be among finalists are BBDO and Colle & McVoy, both in Minneapolis, sources said.
Kasper declined to identify the participants, saying the search was national and that it had been reduced to a “handful” of agencies.
Fiserv processes financial data, such as check processing, for banks and other institutions.







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