Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT Campbell-Ewald uses office workers dressed as Uncle Sam to tout the easy-to-use interface of informational Web site FirstGov.gov in a public service campaign breaking next week.
A TV spot from the Interpublic Group agency shows the employees tracking down information for ordinary citizens, including change-of-address forms and driver’s license renewals. The commercial will debut during the week of Aug. 23 in 30- and 60-second formats.
The campaign also will include print and radio elements. The print ad depicts a man in full Uncle Sam regalia.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in