First Year

Speaking of startups, Museums Boston is celebrating its first anniversary.
According to the publication’s press materials, as ad budgets shrink, targeted marketing is on the rise.
And nowhere is that goal more evident than in the glossy pages of the just-published fourth issue.
Published by the Art Knowledge Corp., which also produces Museums New York, the slick quarterly magazine ends its first year awash in upscale advertisers.
The museum-going companion is sold on newsstands, in gift shops and is sent to subscribers. The publisher guarantees a circulation of 100,000.
Aside from covering some 60 Boston-area museums and attractions, the quarterly also features exhibit information to smaller destinations throughout New England.
Advertising regulars include Bang & Olufsen, Mohr McPherson, Roche-Bobois and a slew of designers–from Alfred Dunhill to Versace. Watchmakers, banks and restaurants are also part of the ad mix.
Pleased with their first-year success, the quarterly’s publisher is getting its act together and taking it on the road. New cities will be added to the Museums roster soon. …..–Judy Warner