First Virtual Afropunk Brings in Brands for Weekend of Entertainment and Activism

Partners are fueling the free experience with interactive cause marketing hubs

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Since the Afropunk Festival debuted in Brooklyn in 2005, it has grown into an international touchstone for the Black community to gather for weekends of live music, art, fashion and film by Black artists and creators. 2020 was poised to be the festival’s biggest year yet, with stops in Paris; Bahia, Brazil; Johannesburg, South Africa; Atlanta and Brooklyn.

As with most major events this year, though, the pandemic forced Afropunk organizers to cancel all of its planned events and rethink how to offer a global festival to attendees at home, while also integrating brand partners.

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