Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The first presidential TV ad premiered in 1952 when ad man Rosser Reeves created commercials for Dwight D. Eisenhower. One Disney animated spot (top left) included a song with the theme “Everybody likes Ike.” Democratic candidate Adlai Stevenson had little interest in helping ad executives shape his image. Yet in one musical spot promoting his candidacy, a woman sings that Stevenson “will lead us till the peace is won.” The 1956 race, which again pitted Eisenhower against Stevenson, featured the first negative ad.