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The first presidential TV ad premiered in 1952 when ad man Rosser Reeves created commercials for Dwight D. Eisenhower. One Disney animated spot (top left) included a song with the theme “Everybody likes Ike.” Democratic candidate Adlai Stevenson had little interest in helping ad executives shape his image. Yet in one musical spot promoting his candidacy, a woman sings that Stevenson “will lead us till the peace is won.” The 1956 race, which again pitted Eisenhower against Stevenson, featured the first negative ad.
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