Brand Marketing

First Mover: Joe Rospars

Obama's former chief digital strategist on what the former candidate and Lady Gaga have in common

Headshot of Gabriel Beltrone
By Gabriel Beltrone

February 11, 2013

Specs

Headshot of Gabriel Beltrone

Gabriel Beltrone

Gabriel Beltrone is a frequent contributor to Adweek.

Recommended articles
Related Articles

Brand Marketing

Ad of the Day: 9/11 Memorial Spots Balance Tragedy and Tourism

By Gabriel Beltrone

Brand Marketing

Ad of the Day: Dos Equis

By Gabriel Beltrone

Brand Marketing

Six New Yorkers Will Get to Live the Dream With These ‘Work From Hawaii’ Residencies

By Gabriel Beltrone

Brand Marketing

Ad of the Day: Coca-Cola

By Gabriel Beltrone

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Many Brands Aren’t Confident About Their Measurement Capabilities—Dentsu Shares How to Change That

By Maggie Zhang


Take Advantage of the Latest Mobile Explosion

By InMobi


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter


Dealing With Data Deprecation the Right Way

By PwC x Adobe