First Mover: Jeff Kling

The celebrated copywriter on why Fallon's best work may be ahead of it

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Specs

Age 45

New gig Chief creative officer, Fallon

Old gig Executive creative director, Wieden + Kennedy, Amsterdam

Known for Dos Equis’ “Most Interesting Man” campaign, Miller, Jaguar, Nike work

Why the fascination with Cecilia Giménez, the elderly woman who was in the news for destroying the Spanish church fresco?

Her restoration attempt required a lot more than idle good intentions. She brought reverence, devotion and probably love to a sincere effort to restore this work.

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