First Mover: Bob Winter

Crispin's new Miami ecd on his love of Kiss and embracing his dorky side

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Age 46

New gig Executive creative director, Crispin Porter + Bogusky, Miami

Old gig Chief creative officer, Young & Rubicam, Chicago

What are the biggest challenges of your new job?

To continue to build a killer team—clients included—and quickly make a few things that we really love. We need a little bit of swagger to help us get over some of the feelings of being the “other” office [to Crispin’s Boulder, Colo., location]. It’d be awesome to make a few things that help redefine what advertising can be.

How will you make Crispin better? 

I hope I can bring a spirit of generosity and a belief that everyone’s wildest dreams are possible.



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