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NEW YORK–While overall ad spending dropped 0.2 percent for the first half of 2002, Internet ad expenditures rose nearly 2 percent versus the same time a year ago, according to the latest report from CMR.
The New York-based company that tracks ad spending in major media reported that Internet ad revenues reached $1.532 billion for the first half, compared to $1.504 billion a year earlier. Total ad spending for the first half came in at $53.7
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