'First, Do No Harm'

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There isn’t an agency meeting that doesn’t end with the question, “Who’s hot?” It’s an interesting question because the answer is contingent upon the “agency of the moment” and its winning streak. However, what that agency does to win new business isn’t necessarily appropriate for another agency and its expertise.

So what is it that causes an agency to be sought out by clients? What are successful agencies doing to “crack the clutter”? Why is it that the client-agency relationships that endure far beyond the industry average of three-four years are few and far between?

Whether it’s an increased track record of successful pitching, attracting more client business without pitching or having more enduring and successful client-agency relationships on the roster, there is only one solution.



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