Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping

Company is launching tech-centered products aimed at giving you a good night's rest and itself an edge over competitors

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In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed.

At the time, the three men were working with two others—Philip Krim and Jeff Chapin—on the launch of a new kind of mattress company, one that would ditch the exorbitant markups and commissioned salespeople in favor of an ecommerce business focused on wellness.

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This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.