Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping

Company is launching tech-centered products aimed at giving you a good night's rest and itself an edge over competitors

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In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his bed.

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This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.