First Adidas Ad from TBWA\Chiat\Day Debuts

NEW YORK –180/TBWA’s latest Adidas ad–the first to come from the TBWA\Chiat\Day half of the collaboration between the San Francisco agency and 180 in Amsterdam–features what seems to be an invisible runner. Perceivable only by his Adidas a3 Cushion shoes, the jogger maneuvers through the streets of Mexico City accompanied by mambo rhythms. But the shoes then go under a truck and split apart to go around a man with a briefcase. As a shopkeeper sweeps one of the sneakers in to a gutter, the mystery is revealed: two breathless slugs pop out of the shoes, exchange looks and continue their run. The tag: “More power to you.”

The spot, directed by Frank Budgen of Gorgeous Enterprises, broke this week and will air globally. Another commercial, directed by David Fincher of Anonymous Content, will break next month.