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Los Angeles County officials have bankrolled what is believed to be the first anti-smoking campaign aimed specifically at the gay community.
So far, 47 billboards have appeared through out the city with the sobering message: “40,000 gays & lesbians will die this year from smoking.” Plans call for additional print, radio and TV ads.
The campaign was created by the L.A. Gay & Lesbian Center, which presented the work to the L.A. County Health Services Department.
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