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Firestone Tires, in a bid to reassure consumers that its tires are safe, is launching a print and TV campaign featuring John Lampe, chief executive of parent company Bridgestone/Firestone Inc.
Scheduled to break April 6, the “Making it right” campaign features racecar drivers Michael and Mario Andretti and highlights improvements the company has made in manufacturing.
“We know every person riding on Firestone tires wants to feel confident that they will get to their destination safely,” Lampe said in a statement.
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