Firehouse Wins Dallas Market Center

BOSTON Firehouse said it has added Dallas Market Center for advertising services following a review.

The Dallas-based agency will handle the client’s strategic branding, advertising and marketing communications.

“Firehouse was chosen because they were able to quickly comprehend our complex, competitive environment and they presented an impressive strategy for aggressively promoting our leading marketplace,” said Jane Robertson, client svp, marketing, in a statement. “Throughout the review process, we could see that the unique synergy between our teams would yield powerful, creative results.”

Founded in 1957, Dallas Market Center claims to be the world’s largest wholesale merchandise resource, with more than 5 million square feet of retail space. The client hosts about 50 markets each year, attended by more than 200,000 retail buyers.

“It’s an amazing story to tell and one that all its customers and partners can take great pride in,” said Mark Hall, president and founder of Firehouse.

The independent agency has worked for clients such as Centex Homes, FedEx Kinko’s, Nokia and Sonic Drive-in.