Firehouse Subs in Play; Dunn Mounts Defense

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ATLANTA Firehouse Restaurant Group, the franchiser of Firehouse Subs sandwich shops, has launched a review of its $5 million advertising account, according to the company.

The Jacksonville, Fla.-based firm, which operates more than 170 restaurants throughout the Southeast, has hired Achenbaum Bogda Associates of Dallas to conduct the review. Both creative and media duties are at stake.

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