Firehouse Subs in Play; Dunn Mounts Defense

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ATLANTA Firehouse Restaurant Group, the franchiser of Firehouse Subs sandwich shops, has launched a review of its $5 million advertising account, according to the company.

The Jacksonville, Fla.-based firm, which operates more than 170 restaurants throughout the Southeast, has hired Achenbaum Bogda Associates of Dallas to conduct the review. Both creative and media duties are at stake.

The search firm is sending requests for proposal to an undisclosed number of agencies in the Southeast, said Reji Puthenveetil, a representative for Achenbaum Bogda.



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