Firehouse Refreshes Sonic Roster

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DALLAS Sonic has added Firehouse to its roster for promotional work that will position the drive-in chain as “Your ultimate drink stop.”

The budget for Dallas-based Firehouse, which picks up previously unassigned work from the client, was not disclosed.

Sonic’s media spending is estimated at $145 million. Barkley Evergreen & Partners in Kansas City, Mo.,

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