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DALLAS Wingstop Restaurants has hired Firehouse to handle media and possibly future creative needs on the $750,000 account of the eatery’s Dallas and Fort Worth co-op, the client said.
Dallas-based Firehouse pitched the account with local shop Asher Media. Under the arrangement, Firehouse will be the co-op’s lead agency and will be involved in media development while Asher will buy the client’s media. “I think keeping media in a vacuum is an option, but when we can strategize with [Asher], I think we can come up with an even more integrated approach,” said Firehouse chief executive officer Mark Hall.
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