Firehouse, Asher Share Restaurant's Media

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DALLAS Wingstop Restaurants has hired Firehouse to handle media and possibly future creative needs on the $750,000 account of the eatery’s Dallas and Fort Worth co-op, the client said.

Dallas-based Firehouse pitched the account with local shop Asher Media. Under the arrangement, Firehouse will be the co-op’s lead agency and will be involved in media development while Asher will buy the client’s media.

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