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Your thumbs probably need a break. Hell, you might even be reading this article on your phone—letting your thumbs do all the scrolling work—but have you ever paused to think how they feel?
A new ad TV, digital and social campaign from Finnish energy saving app Väppi reimagines thumbs as conscious beings that want to lead their own, meaningful, lives: and they are sick of you mindlessly scrolling through Twitter and TikTok.
The message of the campaign is this: “Turn your thumbs into a hero” by using the app to save money and energy.
In one spot, by agency Hasan & Partners, a thumb opens up about his childhood to a therapist.
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