Fink Forms New Shop

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Veteran creative Len Fink, who merged entertainment and advertising a decade ago as an architect of Creative Artists Agen-cy’s campaigns for Coca-Cola, has opened a new shop, Amoeba. The agen-cy’s first client also marries entertainment with advertising: Z.com, an entertainment Web site.

TBWA\Chiat\Day in Playa del Rey, Calif., handles media planning and buying for the site.

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