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SXSW may be one of the most frantic, boisterous festivals out there—and that’s exactly why Michelob Ultra challenged itself to create a moment of peace and tranquility for thousands of attendees in its very first SXSW activation.
In its first Super Bowl spot, Michelob Ultra featured Zoë Kravitz and the quiet yet deliberate use of ASMR. On Sunday evening, the brew brand continued its theme of calm by partnering with The Big Quiet for a sunset meditation.
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