Finding Right Look Meant Monkeying With 100 Designs

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The problem: In case you haven’t looked, the beverage aisle of just about any grocery store is increasingly becoming crowded with bad-for-you, sugary drinks. Enter Adina for Life, a five-year-old holistic brand that was just starting out. Competition, however, was stiff. PepsiCo had its SoBe, Coca-Cola touted Vitaminwater, Honest Tea had been pushing its organic teas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in